Laura Rea Dickey has helped change the way Dickey’s Barbecue Restaurants views the information era. As CEO, she has managed the usability and application of computer technologies and information. Throughout her tenure, she has worked with iOLAP, a provider for corporate intelligence services.

Using big data, Laura Rea Dickey managed to create Smoke Stack, a proprietary network, for the business. Smoke Stack combines information from loyalty programs, inventory systems, customer surveys, and marketing promotions. The goal is to gain real-time feedback on performance indicators. Wall Street Journal and Forbes have written about the Smoke Stack innovation.

Through this invention, Dickey’s Barbecue Restaurants has revolutionized the fast-casual franchise industry. Laura Rea Dickey has implemented tech advancements at Dickey’s Barbecue Restaurants. This has helped the company gain a competitive edge in a saturated market. As for the company’s delivery strategy, Laura rea Dickey oversaw partnerships between her brand and independent delivery programs. For three consecutive years, these programs contributed to the rise in same-store sales across digital channels.

With Laura Rea Dickey, Dickey’s Barbecue Restaurants, Inc has leveraged Smoke Snack to level up its operations. It has launched a consumer app that uses voice technology from Amazon. Using Alexa, the AI voice command from Amazon, operators can get vital information on sales analysis conveniently. The operators can gain these insights without running the parameters themselves.

In the wake of the COVID-19 pandemic, Dickey’s Barbecue Restaurants had to make some adjustments to ensure customer satisfaction. Laura employed technology to change the marketing budget for the company. By using digital marketing channels, Dickey’s Barbecue Restaurants has ensured the availability of an efficient online ordering system for its customers. With this strategy, the company has managed to shift to online from in-person dining.

A Brief History

Laura remains committed to taking Dickey’s Barbecue Restaurants, Inc to the next level. Her efforts have been acknowledged by the Dallas Business Journal, D Magazine, and Fast Casual Magazine. Read this article for more information.


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