The traditional way of grieving has always worked, but the pandemic has shown that those in the grief and wellness industry need to embrace modern-day ways of grieving like memorial diamonds. Eterneva has always been at the forefront of helping people realize the importance of memorial diamonds compared to cultural grieving processes. One of the companies that have realized the importance of other means of grieving like memorial diamonds to grieving is the Phaneuf Funeral Homes and Crematorium. The funeral home, which offers its services mainly to people living in New Hampshire, has been regarded as one of the funeral homes always ready to embrace new developments. For this reason, in 2017, the funeral home was awarded for its innovations in grief and wellness.

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The recent partnership with Eterneva is of great benefit to both companies because they are all innovative. Phaneuf has been in business for over 100 years since 1906; despite the several years spent in the industry, it is ready to embrace the ideas and services of a startup. The partnership between the two companies symbolizes many things to other businesses in the grief and wellness industry. It has now been proven that there are different ways of keeping the memories of the deceased other than formal meetings. Memorial diamonds have proven to have several benefits to those undergoing grief, apart from being one of the ways of letting go of loved ones in a dignified manner. It is also one way of acknowledging the presence of loved ones in everyday life.

Eterneva has proven that how one engages with their customers determines the success of a concept. During the pandemic, the relevance of the company is one of the most intriguing things that led Phaneuf to accept the partnership. Working together will bring significant changes to the grief and wellness industry, a sector that for a long time has been slow to adapt to change.

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