Brand new SeaWorld CEO Mark Swanson was named head of the legendary SeaWorld at the beginning of June. Swanson hit the ground running with several new ideas to help the park expand.

Swanson has been with SeaWorld Parks and Entertainment since 2004. He served two terms as the company’s interim leader before the company invested in him to take over permanently.

SeaWorld had gone through four CEOs within six years before Mark Swanson took over. Swanson is committed to keeping the Chairman of the Board of Directors, Scott Ross, on the same page as company leadership regarding SeaWorld’s future.

Transforming SeaWorld Into a Multi-Day Destination

The main focus of Swanson’s plan is to make the company’s resorts into a multi-day destination, adding hotels and surface parking. Multi-day visitors not only have a better experience, but they tend to spend more than single-day visitors.

With new attractions planned to be added every year, according to Swanson, it’s no wonder that USA Today readers voted SeaWorld Orlando as the Best Amusement Park in the country. New features of the park include:

  • Upgrades and enhancements to Shark Encounter and Key West
  • New merchandise locations like the interactive Build-a-Bear workshop
  • New seasonal shows such as this summer’s Rescue Tails
  • All-new dining experiences line Altitude Burger, Edy’s Ice Cream, Glacier Bar Lakeside Grill, and the Coaster Coffee Co.
  • The park’s first-ever nighttime separate-ticketed Halloween event: Howl-O-Scream

Swanson’s Innovative Attractions Promise Future Growth

SeaWorld’s newfound focus on attractions has worked well for the company as Swanson expands the theme park. Some of these plans include a new family thrill coaster at SeaWorld Orlando and a hybrid wooden coaster in Tampa, both expected to open this year. As time goes on, Marc Swanson hopes to revitalize and bring a new face to the well-known Florida attraction.