Getting fit isn’t as easy as buying a gym membership or a fancy new pair of athletic shoes. The ongoing effort and investment of time make exercising a challenge for a lot of people. Carl Daikeler’s life’s goal is to make fitness as convenient as possible for as many people as he can. In the early days of his career, he was a producer for the National Football League. The halftime events he coordinated were a testament to what the human form can do when it’s in its peak stage of fitness.
After Daikeler departed the NFL for the infomercial industry, he continued to focus on marketing of health and fitness. The burgeoning obesity epidemic in the USA made him realize that all the gyms, fad diets and gimmicks out there weren’t doing people a lot of good. A person might lose a few pounds, but they quickly gained it all back and then some when they lost interest or motivation. Carl Daikeler founded Beachbody in order to overcome those hurdles.
The Beachbody exercise program started in 1998 with 12 workouts. It quickly grew as consumer demand soared. Daikeler was passionate about this project, and he starred in many of the workouts. Each workout could be done by a person at home, and no to minimal equipment was required. People saved money on gym memberships, fuel, childcare and gym attire. The ability to exercise at home any time appealed to a vast swath of people. The addition of Beachbody on Demand in 2015 fueled the popularity of at-home exercise programs.
Nutrition continued to be of utmost importance to Carl Daikeler. In 2009, the team at Beachbody developed Shakeology. It complements the exercise program. As a person burns fat while exercising, they can build muscle. It’s easier with Shakeology. The protein powder is packed with 25% of the average adult’s daily recommended allowance of protein and fiber. This combination of nutrients reduces the body’s release of hormones that make a person feel hungry. Shakeology also contains key minerals and vitamins that the body needs in order to burn fat and energy.